IP stands for intellectual property. These are the ideas that spawn works such as movies, TV series, video games, designs and imagery. Some are extremely valuable in certain spheres, producing just as much business as they offer creatively.
When a business owns an IP, it owns a creative concept. A creative concept that may very well offer many business opportunities for years to come. It’s for this reason that businesses who have one or more IP’s often go to great lengths to manage and maintain them.
It’s also why businesses spend a lot of time and money researching the latest trends in financing IP assets. IPs can be important sources of financing, but only if the business managing it understands how to draw out the value the IP holds.
The desire to enhance the innovation of an IP is an important concern for creative companies, and access to the financing they offer can be fed into additional start-up companies.