Why Publishers Need To Take Care Of Their Big Franchises

A big franchise brings in big bucks, but it can be all to easy to rest on that easy money. Every entry into a franchise needs to carry the flame of quality and expectation. If that flame doesn’t burn as brightly when passed onto the next iteration, fans and investors are going to wonder why that might be.

While expectations are subjective, quality isn’t. People might have different opinions on what defines quality for any given product, but when it comes to franchises, they are built on an initial level of quality. From here the franchise is established and from here expectations are set in stone under the banner of the franchise name.

If the latest entry into a franchise fails to live up to it’s established level of expectation, it can kill the entire franchise. There will be fuel for the fire too, as fans expectations are dashed and their grievances are laid bare on social media.